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How to Set Up a Sportsbook

A sportsbook offers bettors the chance to place a wager on sporting events. They can place a bet on the winning team or individual player and also on the total score of a game. There are also what are known as proposition bets, or props for short, which are wagers on a specific event, such as the first player to score in a particular game.

Getting your online sportsbook up and running can be time-consuming, especially in the UK market where there are stringent regulations on licensing, banking options and payment processes. This can be avoided by choosing a white-label sportsbook that already has the necessary licences, banking and payment systems in place. The best online sportsbooks also offer a wide range of betting options and a stylish, user-friendly interface.

To maximize profits, it is important to display a large number of betting markets for each game. For example, an English Premier League fixture may have more than 200 markets, including low-risk bets like 3-way match winner after 90 minutes and higher-risk bets like ante-post and outright winner markets. Moreover, it is essential to understand the potential interest in each market and to provide odds accordingly.

A custom sportsbook allows you to control the product and can be built with your brand in mind. However, it will take longer to have an impact on the market and there is a risk of another business copying your innovations. A turnkey sportsbook will save you a lot of time, but will not allow you to change the business terms or increase charges.

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