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What Is Marketing?

Marketing is a tool and strategy that any business employs in order to acquire new clients or drive existing customers to purchase a product or service. Marketing is not a one-time activity. It is a continuous process. Marketing is actually a set of activities that a company engages in order to gain recognition, respond to customer needs, improve brand image, increase sales, and reach other strategic objectives. The three most common marketing activities are: Branding – this involves creating a unique selling proposition that distinguishes your company from your competitors; Direct marketing – this involves contacting targeted customers with the purpose of developing a relationship; and Internet marketing – this involves obtaining visibility by using the tools available on the internet to advertise your products and services.

Marketing includes many different components that are used together to generate sales. These components include advertising, sales promotion, sales support, and marketing management. All of these elements interact to help businesses successfully reach their marketing goals, including:

The three marketing activities listed above are just the tip of the iceberg. There are many other marketing activities that are vital to the success of a business. These include research, market analysis, and selling. These marketing activities require the input of marketing professionals who specialize in various fields, including: business development, consulting, advertising, and finance. Having a comprehensive marketing plan is important for long term success.

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