Coordinated Marketing Myopia
If you are not sure what marketing is, there is a good chance that you haven’t been actively involved in business for very long. The definition of marketing is quite simple and basically there are two schools of thought when it comes to marketing; there are direct marketing and on direct marketing. Direct marketing is marketing that takes an item or service from the seller directly to the consumer.
On the other hand non-direct marketing concept involves a set of activities in which companies bring together their customers in a way to satisfy consumers for a particular service or product. A successful example would be Starbucks. The company has always been very innovative and on the cutting edge of the ever changing face of marketing. They understand their customer’s needs and constantly do their best to provide them with the products they need at prices they can afford. Another example of a successful company practicing a coordinated marketing concept is McDonald’s.
McDonald’s has always offered their customers quality products at reasonable prices. The chain prides itself on providing value to their consumers. As a result they have developed a customer loyalty by continuously offering new products on a regular basis and offering value to their customers by extending a special offer on selected items or launching new product concepts that will interest their current customers. The results of this consistent effort have been an incredible rate of success and profitability. Companies should implement a coordinated marketing concept if they expect to increase their profits.